PartnerWorks Inc. announces that they will open a new, strategic office in Denmark to better serve the European Partner Channel

Vancouver, BC April 2009After over 20 years helping drive business for VARs of top software vendors such as Microsoft Corporation, PartnerWorks Inc. will expand their offering further into the European market.

“We’ve spent over 20 years assisting partners in the Western, Central and Eastern European countries” says George Brown, President of PartnerWorks. “By opening this new office, we’re able to expand that offering and provide more localized assistance to these partners. With an office in Denmark, we’ll be able to provide more one-on-one coaching and strategizing, business consulting, and training and workshop opportunities to the European countries, and more. We’ve got a lot to offer the VARs and ISVs in Europe, and this allows us the ability to focus more time on their unique business challenges. “

Leading the operations in Europe is Bjarne Soballe. A long term customer and partner to PartnerWorks, Bjarne has worked in the Channel for more than 22 years. Among the pioneers of ERP solution selling, Bjarne has worked with Navision since the early 90s. His business acumen and ERP expertise, coupled with his leadership skills allowed Bjarne to grow Naviteam A/S from 6 to 90 people in only 4 years, and make the company the leading Navision Partner in Denmark. Bjarne went on to start another successful ERP practice in Australia, Naviteam Australia, which he subsequently sold to Aston IT Group. Bjarne remained CEO of Aston Naviteam for 3 years, and later became the CEO of Aston Group UK. Aston Group was later bought by Tectura.

His latest accomplishment includes owning and operating Munk IT which he successfully “turned around” and grew to over 130 professionals, and later sold that to Norriq A/S. Until recently he held the position of CEO for Norriq Denmark A/S, where he continued to increase revenues, improve business processes and completed 2 mergers before he decided to leave Norriq at the end of 2008.

“I’ve worked with the team at PartnerWorks for several years now. My business relationship with George Brown and his partners has always been mutually beneficial, and I am looking forward to bringing my skills in the ERP space to this new position.” says Soballe. “Bringing my experience to a company with such a great ability to strategize and help transform and grow partner’s means we’ll be able to expand our place in the market, and continue to help strengthen the Partner Channel across the globe. This is a strategic move for all parties, and I am looking forward to this new venture.”

As a strong player in the ERP space, with a history of transforming partner businesses, increasing revenues and driving healthy margins and EBITDA’s, Bjarne’s skills align perfectly with the needs of PartnerWorks.

Additionally, Bjarne is known as a great motivator, and his many years of experience in buying, merging and selling companies, will definitely benefit our clients.

PartnerWorks prides themselves on providing high-level business expertise and advice to the Partner Channel through Senior Consulting professionals. With in-house expertise in Business Strategy, Marketing Planning, Sales Methodology and Training, Practice Management and Online Marketing and Design, PartnerWorks offers a well rounded approach to improving partner business. With the addition of Bjarne, and the creation of PartnerWorks EMEA, they continue to expand their offering to provide valuable services worldwide.

About PartnerWorks:

PartnerWorks has been providing superior sales and marketing consulting for over 20 years in the technology sector. From esteemed and high-end Companies such as Aston Group, where revenue exceeded over $200 Million dollars to partners dominating local markets, PartnerWorks has the depth of experience clients need to get the most out of their business.

About the Author

Brandee Barker

Brandee has worked in various management roles such as Marketing Communications and Business Development and used her skills to help drive revenue for the organizations she has worked with. At PARTNERWORKS she is a Consultant who specializes in marketing coaching, copy writing, website strategies, and event execution.