Partners making the transition from a traditional business model to a cloud-based business often focus on the technology elements of the transition and neglect the role marketing plays in building a volume business. This is akin to the beekeeper that builds bigger and better hives and forgets about the flowers.
This oversight is understandable. Most of us have come from complex technical backgrounds or at least analytical ones and don’t have the domain expertise to consistently develop a good source of new business. As PartnerWorks continues to consult with partners through the mechanics of their business transitions it has become apparent that the most vital function that needs attention is that of marketing. Consider these 8 guidelines when developing your marketing efforts for your cloud business.Read More